1. I honor commitments, play fair and tell truth.
2. Each coach, member of a Blue Coach company has a Character as we see it is a social concept, the way a person treats his environment. As a coach I have a deep sense of connection to life and I always feel I know what I owe to others. To my family, my job ,my coach, my clients and to my community.
3. Dedication and loyalty. I am committed to persevere in what I’m doing until I succeed. This is the highest level of loyalty towards me and towards the community in which I live and work.
4. Courage without unnecessary The skills and knowledge I have, as well as the information I get, does not give me the right to be an arrogant person. I have a deep self-esteem and self-confidence so that nothing affects my courage to do what I think is right without making mistakes.
5. Autonomy without egotism. I am able to make my own right decision and bear responsibility for them. When taking decisions always respect all parties equally. Since I possess a strong character I understand that it must in itself contain the aggressive, courageous and dedicated parts and for that reason I have to be careful that this power of independence does not turn into a tough egoism.
6. Although I know a lot, as a coach I understand that life is not about whether someone is right or not, but more about the idea that every person openly brings out his or her opinions and do something to improve the life of others. Rudeness is the result of not listening to others, disregard for other opinions and the lack of the nice qualities of personality.